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Birmingham Roller Derby team celebrates kit boost

Added 01 Jan 2020 by GFORCE

A Roller Derby team from Birmingham is looking the part thanks to a donation from a unique sporting campaign.

Central City Roller Derby, who train at the Doug Ellis Sports Centre, has received some fully bespoke sports kit worth £750, from the GFORCE Sportswear 2019 Campaign which aims to provide support to help sports teams and clubs achieve their aspirations.

Founded in 2007, Central City Roller Derby comprise of an A team, who are currently 55 in the Women's Flat Track Roller Derby rankings, and a formidable B team, who competed in the British Championships this year. The team also has a collection of high level referees, non-skating officials and volunteers, who have represented in high level tournaments in Europe, Canada and America over the years in various roles. Furthermore, the team also train people who are new to the sport and have an up and coming collection of rookie skaters who are improving each week. The club applied to the Grassroots Campaign so they could get a new look after recently updating their name.

Jo Long from Central City Roller Derby club said: “We are a highly competitive team, but at the same time encourage an inclusive, safe and fun atmosphere for everyone and strive to promote and represent all aspects of roller derby across the West Midlands, the UK and worldwide.

“We have recently rebranded with a new name in order to be more inclusive so to come across the Grassroots Campaign was perfect timing! We decided to order some shorts for the whole club.

“We were all involved in the design stage and are pleased with the results. The material is good quality and I’m sure they will last the rigours of this sport! Thank you to GFORCE Sportswear for all their support, we are looking forward to wearing the shorts at the European Continental Cup in Helsinki in October.

“If you want to find out more about Central City Roller Derby, please have a look at our social media www.facebook.com/CentralCityRollerDerby, @CentralCityRollerDerby on Instagram or @The_CCR on Twitter. If you want to come and learn to skate with us, the first session is free and we can loan skates and kit to you, we will have you rolling in no time!”

After three successful years of the GFORCE Grassroots Campaign, a total of £15,000 has been donated to clubs and teams across the Midlands so far. For 2019, the company set aside an additional pot of £5,000 to help provide kit to clubs in this region and reinforcing the brands commitment to grassroots sport.

Simon Ward, sales director at GFORCE Sportswear, said: “The GFORCE Grassroots campaign exists to reward the dedication, passion and success of sports teams and clubs from across the Midlands and it reinforces our commitment to grassroots sport.

“It is clear to see that Central City Roller Derby club epitomises everything that is great about Grassroots sport. It does such a lot for its local community and works so hard to grow the sport of Roller Derby whilst encouraging as many people as possible to take part. It’s fantastic to see the hard work and commitment from everyone involved at the club.”

GFORCE Sportswear, based on London Road in Leicester, is a high-performance sports brand offered by Gymphlex Ltd - member of a group of companies, also including Leicester-based Uniform specialists Grahame Gardner Ltd.


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