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GFORCE creates a new look for national roller derby team

Added 21 Sep 2017 by GFORCE

The team’s new kit has been created by GFORCE Sportswear and encompasses the club’s new logo, inspired by England’s sporting history.

Niks Kent, team manager of the England Men’s Roller Derby team, said: “We’re thrilled with our new kit, it captures the passion and the spirit of our squad perfectly.

“Our designers looked back at English sports logos through the years and used that history as the inspiration for our new sleek and stylish logo. GFORCE then worked with us to capture that brand and bring it to life in our kit.”

“The new garments encompass our slogan, #thenew1966, as well as the Lion and Shield symbols, to represent our team values – strength, courage and determination.”

To create the garments, GFORCE worked closely with the team’s designers Jordan Lloyd and Siobhan O’Connor and used an innovative dye-sublimation printing technique to effectively tattoo the creative artwork onto the fabric.

Simon Ward, sales director at GFORCE Sportswear, said: “It has been an honour to work on this project, creating a bespoke kit for the England Men’s Roller Derby team.

“Roller derby is a fantastic, fast-paced sport and the England Men’s squad is achieving big things – we’re proud to be able to play a part in their journey and see our garments in action on the track.”

Formed in 2013, the England Men’s Roller Derby team is made up of players from across the strongest Roller Derby teams in the UK, ranging in age from 21-years-old to mid-40s.

Earlier this year GFORCE Sportswear announced its official two-year partnership with the team, joining forces with the club as a key sponsor and official kit supplier as it prepares for the Men’s Roller Derby World Cup, set to be held in Manchester in February 2018.

Commenting on the partnership, Simon Ward added: “We’ve been impressed with their team spirit and positive attitude to sport, both things that we pride ourselves on here at GFORCE, and we look forward to working together to raise the profile of the sport and help the team achieve their ambitions on the track.”

Take a look at just a few of the garments below: 


 

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