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Dragon boat team makes a splash with new kit!

Added 11 Nov 2019 by GFORCE

A Loughborough sports team has received a much-needed boost from leading sports kit provider, GFORCE Sportswear.

The Soaring Dragons dragon boat club, who are based at Loughborough Boat club in Hathern, has received a fully bespoke kit, worth £750, from the GFORCE Grassroots Campaign which aims to provide support to help sports teams and clubs achieve their aspirations.

Formed four years ago, the Soaring Dragons have grown from the original four members to a team of over 35 and now race nationally in the British Dragon Boat Association Leagues. The team ranges in age from seven to over 60 and one of the greatest things about the sport is that they all compete together. The club applied to the 2019 Grassroots Campaign to help create a custom kit to add colour and vibrancy to their look and make them stand out from the crowd.

Paul Freemantle, from the Soaring Dragons dragon boat club, said: “Dragon boat racing has really increased in popularity in the UK over recent years. The 20 paddlers, drummer and helm all have to work together to get the best out of the boat and because of this dragon boat racing is a sport a whole family can enjoy together. The club has a great feel of an extended family to it which is not found in many other sports and we all really enjoy being part of it.

“We applied to the Grassroots Campaign to help us move our look onto the next level as colour is so important in this sport. One of our members is a graphic illustrator and we asked him to help design a shirt that would stand out, something completely unique but it must capture the spirit of the sport and the team. He rose to the challenge and came back with some initial designs that were voted on by the rest of the club. We submitted these to GFORCE Sportswear and they did a great job translating them. We opted to get custom sublimated microfibre tops, which will be worn by all members, so we ordered them in a full range of sizes.

“The final product is fantastic and came out better than we could have ever hoped, the impact of seeing 20 plus people wearing this all at the same time is immense! The members love the kit and have asked for other items in the same design. On behalf of the club, I would like to thank all of the team at GFORCE for their exceptional service.”

After three successful years of the GFORCE Grassroots Campaign, a total of £15,000 has been donated to clubs and teams across the Midlands so far. For 2019, the company set aside an additional pot of £5,000 to help provide kit to clubs in this region and reinforcing the brands commitment to grassroots sport.

Simon Ward, sales director at GFORCE Sportswear, said “The GFORCE Grassroots campaign has gone from strength-to-strength since we launched it in 2016 and we are really pleased to see the variety of sports that have applied this year.

“We are absolutely delighted to be able to support the Soaring Dragons as it is a great example of a niche grassroots sports club making a difference in their community with their family friendly approach. The new tops look fantastic and we wish the club all the success for the future.”

GFORCE Sportswear, based on London Road in Leicester, is a high-performance sports brand offered by Gymphlex Ltd - member of a group of companies, also including Leicester-based uniform specialists Grahame Gardner Ltd.

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