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Spire take on fresh new GFORCE look

Added 20 Jul 2012 by GFORCE

Private Healthcare Group, Spire Healthcare, have adopted a contemporary new image for their Physiotherapists, using GFORCE by Gymphlex to deliver bespoke corporate polo shirts. These new garments are manufactured in the technically advanced fabric – Eyedroplet, in the organisation’s colours of charcoal grey and pale blue with white piping. This new uniform is part of an image overhaul by the organisation, moving away from tunics to the professional comfort of polo shirts, upholding the brand identity and supporting physiotherapy staff in carrying out their daily duties.

The shirts are initially being introduced in 4 of the 49 Spire sites around the UK, with plans to roll out the garments to all physiotherapy staff over the next 2 years. David Jackson, Buyer at Spire Healthcare, has masterminded this new Spire image, he comments:-

“Our Physiotherapy Division has recently gone through a rebranding process in order to improve our offering for the elite sporting market. Part of this was the development of a new name, Perform, and the creation of a new image specifically for the Physiotherapy staff. Our partnership with Gymphlex enabled us to use the GFORCE product range to create our own bespoke polo shirt to reflect this new brand.”

Spire Healthcare is a leading provider of private healthcare, built on a proud heritage of over 25 years experience of running successful private hospitals. The company was formed from the sale of BUPA Hospitals to Cineven in 2007, followed by the purchase of Classic Hospitals and Thames Valley Hospital in 2008. Nationwide Spire Healthcare treat over 930,000 patients per year.

As part of their new corporate image, Spire Healthcare are also bringing in new nursing uniforms, courtesy of Gymphlex’s sister company Grahame Gardner Ltd.

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