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The British School welcomes the world with GFORCE

Added 17 Jun 2013 by GFORCE

One of the largest British international schools in the world, The British School in The Netherlands, have recently dipped their toe in the water of custom made sportswear and used the GFORCE range from Gymphlex to see if their sporting kit could be utilised as an effective extension of the school brand.

The British School in the Netherlands are in the process of rebranding, creating a contemporary identity to run across all elements of the school, from uniform to literature etc. They have never before used a personalised kit, but with an internationally renowned tournament being hosted at the school, now was the time to see whether the kit would be a suitable vehicle for the new brand. Marketing and Admissions Manager, Tracy Tigchelaar comments:-
“We have been considering a customised kit for a while, the sports department were yet to be convinced, but our new branding provided the perfect opportunity. With the COBIS Games, over 200 junior aged students from around the world come to our school so it was important we gave the very best impression possible. I am glad to say the kit was very well received. We performed very well in the Tournament winning the Athletics and coming 4th in the overall results. With the Sports Department now open to the idea of a personalised kit we are hoping to roll out a modified version of these garments for competing students in our Senior School.”
Open to International Schools around the world, the COBIS games involve a number of disciplines, including Basketball, Football and Athletics.

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