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GFORCE give Tigers Events the edge

Added 03 Jun 2014 by GFORCE

GFORCE is now gracing the scene at the Grand Prix, Royal Ascot and Wimbledon amongst other premier events after being snapped up by Tigers Events. This Leicester-based sports hospitality company decided to give their event staff a strong corporate image to reinforce their brand and turned to GFORCE to create a new shirt in keeping with their values.

Established 10 years ago, Tigers Events are owned by Leicester Rugby Football Club (otherwise known as Leicester Tigers), which gave them a strong footing for offering their finely tuned hospitality services. From this foundation they quickly grew and now run the hospitality at around 100 events per year, including the Rugby World Cup and Cheltenham.
Richard Garner, Head of Sales for Tiger Events, comments:-
“Our staff previously wore pink formal shirts, which looked smart but collectively did nothing to amplify our brand. GFORCE worked with us to understand what we wanted and created a dye-sublimated shirt with our branding throughout. This new shirt presents a very unified image and fits in perfectly with the events that we are present at.”
The GFORCE shirt was created in the Tigers Events corporate colours; black, white and red, with stylised branding throughout that was inspired by their corporate website. Created in the latest technical Microforce fabric, the shirt is very easy to care for, requires little ironing and retains its colour exceptionally well throughout ongoing washes at high temperatures.

Initially created for the Club and Teamwear market, GFORCE is now gaining in popularity with the corporate hospitality market, who are quick to seize the opportunities for flexible design that the range presents. They have an extensive range of sporting garments, but the garments proving most popular for corporate wear are the dye-sublimated shirt, tracksuits and hoodies. The manufacturing capabilities of the range mean that they can be produced in countless unique varieties, with minimum orders of just 10.

Learn more about our corporate range here.

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