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Schoolwear Show 2018 Blog

Added 01 Nov 2018 by GFORCE

Schoolwear Show Shines Bright in Solihull!

We’ve had a really busy week with GFORCE Sportswear showcasing our fantastic range of schoolwear at the Schoolwear Show. Heading down to Solihull was our new Interim Head of Marketing, Steve Hodges, who, in our latest blog, has given us his highlights from the event.

This is the first time I’ve attended the Schoolwear Show, or even visited Solihull, so it’s been an exciting week for me to be out and about to see at first-hand what the show is all about! The venue was great - a modern purpose built exhibition and conference centre with large open spaces ensuring even when at its busiest, it doesn’t feel too crowded.

Throughout my career, I have attended numerous shows and exhibitions in a variety of industries, but this is my first in the schoolwear sector and it has been interesting to see how our range of products and services are perceived by the public, schools and sports clubs.

It was certainly inspiring that so many vendors and retailers are dedicated to providing quality goods and services to help children make the most of their school experience. It’s also good to get a greater understanding of the challenges within the school sportswear industry, and to explore the latest industry trends and developments.

This was my first chance to view the GFORCE Sportswear and Gymphlex brands and products in action, and it was a fantastic opportunity to speak to customers directly about the ways in which we create unique and personalised kit for schools and sports clubs. This learning experience has been hugely informative in my own personal development within the business.

A particular highlight of the show for me was seeing how our dye sublimation products can meet almost any need or design a school or club could want for its sportswear. The only limitations to dye-sub printing seems to be the creativity of the person wanting to wear it, which is very exciting!

It was also great for our non-school or sportswear items be shown to a wider audience under our Gymphlex brand, and I was delighted that our beautiful, functional and authentic sports garments got showcased.

My overall experience of the Schoolwear Show 2018 was hugely positive, with a friendly atmosphere filled with like-minded businesses keen to impress and showcase their talents, and hopefully I will get the opportunity to attend again in the future.

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