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GFORCE visit Crufts...

Added 15 Mar 2018 by GFORCE

Here at GFORCE Sportswear we have a passion for finding out about different up and coming sports and activities. In recent years, one in particular has been firmly placed onto our radar as one of the fastest growing sports and that’s Flyball – a dog sport in which teams of dogs race against each other! Here, in our latest blog, our head of marketing, Gemma Puffer, gives us the low down after an exciting visit to Crufts.

When we had the opportunity to head to Crufts for an afternoon with one of our Flyball customers – Four Paws Racing – we jumped at the chance to go and see the sport in action!



Firstly, the sheer size and popularity of Crufts at the NEC in Birmingham is something to behold. With five halls packed with exhibitors, dogs, owners and visitors it was a busy afternoon taking in everything to see. We’re all familiar with the Crufts venue we see on TV but it was quite something to experience the buzz, enjoyment and positive atmosphere the moment you emerge into the arena setting.

We attended on the Thursday afternoon, for the quarterfinals of the Flyball racing and were treated to several fast and furious races between eight flyball teams, going head to head in a best of three showdowns until the quarter final winners emerge.

Whilst the racing is fast-paced and exciting – blink and you’ll miss it – it’s wonderful to see the dogs emerge into the arena full of excitement and bounce ready to run their race. A far cry from when we visited the Four Paws dogs behind the scenes earlier in the day when they were wonderfully cool, calm and collected waiting for their five minutes of fame!

Attending to proudly support our customers in their quest for Flyball victory, it was a fabulous to see the team in their GFORCE Sportswear kit in the famous Cruft’s Arena – and better still the Four Paws team claimed that quarter final victory taking first place. Saturday saw the team take first in the semi-finals and despite having our paws crossed for a grand-slam we are still proud to congratulate the team on second place. A fabulous result for a fabulous team and their adorable dogs.


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